Why should people and businesses call the City of La Porte ‘home’? The answer has nothing to do with La Porte, Indiana's new logo, or "Livin' the Lake Life". It’s about our brand promise, or what kind of experience people can expect from La Porte, Indiana over and over again. Departments, Partners, work with us to help deliver and communicate our brand promise via the web, digital, and traditional content. Always link back to Park & Recreation, Community Development, or the Business Page of the City of La Porte Website. If a co-branded La Porte, Indiana Programs, Initiatives, or Event, the appropriate City logos or seal should be featured.
If you have any questions about displaying Content about La Porte, Indiana, please contact brand@cityoflaportein.gov.
BUSINESS AND ECONOMIC DEVELOPMENT PARTNERS
Content focus:
• Be consistent in referencing La Porte as La Porte, Indiana, or City of La Porte, Indiana, not "La Porte" or "Michigan City La Porte" when describing any La Porte, Indiana business or economic development program within the city limits.
• La Porte, Indiana's innovative approach to business development.
• Economic incentives, programs, research, and case studies.
• Explain the innovative use of technology within city limits.
• Explain manufacturing advances.
• Provide a complete up-to-date City of La Porte business directory.
• Focus on short commuting distances to Chicago and Western Suburbs.
• Map accessible transportation for various commutes via auto, bus, rail, air, and bike.
• Education offerings: secondary, higher, trade, professional, and community.
• A shared vision among community leaders as a walkable city of the future with a focus on Health.
• Share La Porte, Indiana-related content Monthly Traffic Reports with innovation@cityoflaportein.gov
• Be consistent in referencing La Porte as La Porte, Indiana, or City of La Porte, Indiana, not "La Porte" or "Michigan City La Porte" when describing any La Porte, Indiana business or economic development program within the city limits.
• La Porte, Indiana's innovative approach to business development.
• Economic incentives, programs, research, and case studies.
• Explain the innovative use of technology within city limits.
• Explain manufacturing advances.
• Provide a complete up-to-date City of La Porte business directory.
• Focus on short commuting distances to Chicago and Western Suburbs.
• Map accessible transportation for various commutes via auto, bus, rail, air, and bike.
• Education offerings: secondary, higher, trade, professional, and community.
• A shared vision among community leaders as a walkable city of the future with a focus on Health.
• Share La Porte, Indiana-related content Monthly Traffic Reports with innovation@cityoflaportein.gov
LAKE, PARK, RECREATION, AND COMMUNITY DEVELOPMENT PARTNERS
Content focus:
• Be consistent in referencing La Porte as La Porte, Indiana, or City of La Porte Indiana, not "La Porte" or "Michigan City La Porte" when describing any Community Development or City of La Porte Park and Recreation program, event, place or attraction.
• Focus on City of La Porte Calendar, Events, Things to Do, and Day Trips.
• Include a description and directions City of La Porte, Indiana Lakes, Parks, Landmarks, and Popular Attractions'. Link to the 'place' page on the City of La Porte, Indiana website.
• Mention short commuting distances to Michigan City, Chicago, and Western Suburbs.
• Explain or be specific when possible about active outdoor events, the arts, and/or innovative class programming.
• When promoting a program or event, always suggest/co-promote with at least one Laporte, Indiana business (restaurants, shopping, marinas, parks, lakes, downtown) and/or attractions nearby.
• Be consistent in referencing La Porte as La Porte, Indiana, or City of La Porte Indiana, not "La Porte" or "Michigan City La Porte" when describing any Community Development or City of La Porte Park and Recreation program, event, place or attraction.
• Focus on City of La Porte Calendar, Events, Things to Do, and Day Trips.
• Include a description and directions City of La Porte, Indiana Lakes, Parks, Landmarks, and Popular Attractions'. Link to the 'place' page on the City of La Porte, Indiana website.
• Mention short commuting distances to Michigan City, Chicago, and Western Suburbs.
• Explain or be specific when possible about active outdoor events, the arts, and/or innovative class programming.
• When promoting a program or event, always suggest/co-promote with at least one Laporte, Indiana business (restaurants, shopping, marinas, parks, lakes, downtown) and/or attractions nearby.
FARM, ARTISAN. FOOD AND CULTURE PARTNERS
Content focus:
• Be consistent in referencing La Porte as La Porte, Indiana, or City of La Porte Indiana, not "La Porte" or "Michigan City La Porte" when describing any farm, food, and culture events in La Porte, Indiana
• Focus on bringing the community together, always communicate features and benefits that are valuable to current and future Residents first.
• Communicate features and benefits that are valuable to Visitors.
• Focus on short commuting distances to Chicago and Western Suburbs.
• Make maps and directions to these events in Laporte, Indiana by download and/or Google link.
• Focus on City of La Porte Calendar, Events, Things to Do, and Day Trips.
• Always suggest at least one nearby Laporte, Indiana businesses (restaurants, shopping, marinas, parks, lakes, downtown) and/or attractions to the event.
• Be consistent in referencing La Porte as La Porte, Indiana, or City of La Porte Indiana, not "La Porte" or "Michigan City La Porte" when describing any farm, food, and culture events in La Porte, Indiana
• Focus on bringing the community together, always communicate features and benefits that are valuable to current and future Residents first.
• Communicate features and benefits that are valuable to Visitors.
• Focus on short commuting distances to Chicago and Western Suburbs.
• Make maps and directions to these events in Laporte, Indiana by download and/or Google link.
• Focus on City of La Porte Calendar, Events, Things to Do, and Day Trips.
• Always suggest at least one nearby Laporte, Indiana businesses (restaurants, shopping, marinas, parks, lakes, downtown) and/or attractions to the event.
TRANSPORTATION AND EDUCATION PARTNERS
Content focus:
• Be consistent in referencing La Porte as La Porte, Indiana, or City of La Porte Indiana, not "La Porte" or "Michigan City La Porte" when describing any transportation or education options in La Porte, Indiana.
• Focus on short commuting distances to Chicago and Western Suburbs.
• Focus on "easy commutes" to major Universities.
• Outline specific transportation project features and benefits both current and planned.
• Outline specific education offerings (i.e. types of degrees, certificates, awards).
• Include a visual map or Google Map Directions.
• Be consistent in referencing La Porte as La Porte, Indiana, or City of La Porte Indiana, not "La Porte" or "Michigan City La Porte" when describing any transportation or education options in La Porte, Indiana.
• Focus on short commuting distances to Chicago and Western Suburbs.
• Focus on "easy commutes" to major Universities.
• Outline specific transportation project features and benefits both current and planned.
• Outline specific education offerings (i.e. types of degrees, certificates, awards).
• Include a visual map or Google Map Directions.